LUCIA'S AUSTRALIA
CLIENT
LUCIA'S AUSTRALIA
TYPE OF CLIENT
RESTAURANT + RETAIL + PANINI BAR
CATEGORY
BRAND MANAGEMENT + CAMPAIGNS
BRIEF
To steward and strengthen the Lucia’s Australia brand through strategic content, creative direction, and ongoing brand management, ensuring every touchpoint reflects the values, heritage, and community connection that have made the business an Adelaide institution.
WHAT WE DID
BRAND MANAGEMENT
CAMPAIGNS
CREATIVE DIRECTION
RESULT
As custodians of the Lucia’s Australia brand, our role extends beyond content creation. We oversee the ongoing evolution of a business deeply embedded in Adelaide’s cultural and culinary landscape, ensuring its identity remains both authentic and relevant.
Through creative direction, content production, and brand-led campaigns, we have reinforced the values at the heart of Lucia’s story. From initiatives celebrating maternal love and family heritage to everyday brand communications, our work has strengthened the emotional connection between Lucia’s and its community while preserving the character that has made it one of Adelaide’s most loved hospitality brands.
BUILT FOR BRANDS THAT UNDERSTAND GOOD TASTE.
Get in touch at info@auramarketing.agency