PENNY BLUE - MARRIOTT
CLIENT
PENNY BLUE
TYPE OF CLIENT
RESTAURANT
CATEGORY
CONTENT + CAMPAIGN LAUNCH
BRIEF
For Penny Blue, we were engaged to capture the launch of its redefined menu through a refined photography campaign. What began as a menu shoot evolved into a broader creative partnership, where we developed a new visual direction for the venue, led campaign concepts, and delivered content across key culinary events and collaborations.
WHAT WE DID
MENU PHOTOGRAPHY + CREATIVE DIRECTION
CAMPAIGN DEVELOPMENT
EVENT COVERAGE + CONTENT CREATION
RESULT
Our approach went beyond a menu shoot. We established a new visual direction for Penny Blue, replacing traditional food photography with a more refined, editorial style that better reflected the restaurant’s evolving identity.
Alongside the menu launch, we delivered campaigns for key culinary moments, including an event with renowned chef Cheong Liew and Tasting Australia’s Fire & Ferment program led by Chef Jayesh. The result was a cohesive body of content that elevated Penny Blue’s brand presence and positioned it as a contemporary dining destination.
BUILT FOR BRANDS THAT UNDERSTAND GOOD TASTE.
Get in touch at info@auramarketing.agency