VASILI'S TABLE
CLIENT
VASILI'S VENUES
TYPE OF CLIENT
RESTAURANTS + PERSONAL BRAND
CATEGORY
BRAND STRATEGY
CREATIVE DIRECTION
CONTENT CREATION
SOCIAL MEDIA MANAGEMENT
PERSONAL BRAND DEVELOPMENT
BRIEF
To create a clear strategic and brand framework across Vasili’s Table and Billy’s Table, transforming two distinct hospitality venues into connected brands with unique identities, audiences, and stories.
WHAT WE DID
MARKETING STRATEGY
CREATIVE DIRECTION
VIDEOGRAPHY
PHOTOGRAPHY
CONTENT CREATION
COPYWRITING
RESULT
Our work extended beyond content production into brand architecture and long-term strategy. We identified Chef Billy as the natural connection between both venues, developing a three-brand ecosystem comprising Vasili’s Table, Billy’s Table, and Billy’s personal brand.
For Billy’s Table, we built a narrative around the chef’s travels, culinary influences, and belief in shared dining, creating a brand centred on community, storytelling, and connection. For Vasili’s Table, we established a distinct visual and content direction inspired by Greek heritage, culture, and lifestyle, ensuring the experience felt authentically transported from Greece to Adelaide.
The result is an ongoing partnership that continues to shape brand identity, guide strategic growth, and build stronger audience engagement across all three platforms.
BUILT FOR BRANDS THAT UNDERSTAND GOOD TASTE.
Get in touch at info@auramarketing.agency