Let’s get real for a moment. When I decided to launch Aura Marketing, it wasn’t just about the bottom line. Sure, profit is important, but there’s so much more to this story. As a successful photographer with over 300 businesses in Adelaide under my belt and a busy schedule, I could have continued doing what I love for the foreseeable future. But creating Aura wasn’t just about adding another revenue stream; it was about something deeper. Here’s why I took this leap, distilled into three fundamental steps:
Step 1: Purpose
The first step is Purpose. For me, it’s about aligning what I’m passionate about with what I’m good at and creating a path that allows me to keep doing it—while getting paid to do so. Photography has always been more than a job; it’s been a calling. I wanted to extend that passion into a new realm where I could make an even bigger impact. Aura Marketing is my way of blending creativity with strategy, ensuring that I’m not only doing what I love but also helping others succeed in their digital journeys.
Step 2: Finding the Right People
The second step is about getting the right people on board. When you collaborate with talented and dedicated individuals, the quality of work elevates. The right team brings fresh perspectives, innovative ideas, and a commitment to excellence that transforms projects from good to exceptional. At Aura, our focus is on working with people who share our vision and drive. This synergy not only enhances the work we produce but also delivers greater value and a higher return on investment for our clients. Success is a team effort, and finding the right collaborators is key to achieving it.
Step 3: Redefining Profit
Lastly, let’s talk about Profit. For me, profit isn’t just about financial gain—it’s about thriving in a meaningful way. It’s doing what we love, working with the right people, and achieving success in ways that extend beyond mere numbers. Profit means helping our clients excel in the digital landscape, making a tangible difference in their businesses. It’s about creating a positive impact and celebrating the growth we achieve together.
Starting Aura Marketing has been an exciting and fulfilling journey. It’s not just a business; it’s a mission to combine purpose, collaboration, and impactful profit. Thank you for being a part of this adventure. I look forward to working with you and achieving great things together.
See you soon,
Giuseppe Silvestro
Founder, Aura Marketing Creative Agency
Comentarios